A Little Background of my Professional Experience:
- Hands-on manager with a proven ability to lead successful teams
- Highly technical focus and expert knowledge of the Latin America market
- Strong background in mobile content and business development, with an extensive contact network with content providers, publishers, development houses, and carriers
- Extensive knowledge of mobile technology and services
- Self-motivated, self-starter, and team player
- International and Entrepreneur Experience
- Languages: Fluent in Portuguese and English. Advance level in Spanish
PROFESSIONAL EXPERIENCE
2mundos Inc., São Paulo, Brazil Jul 2011 – Present – 2Mundos develops, publishes, and distributes interactive software worldwide for social, web, and mobile platform. 2Mundos also develops interactive digital platforms for educational and game publishers.
CEO & Founder
- Founder of a Delaware company focusing on digital content and scalable platforms
- Raised US$1.2M of convertible notes from Angel investors
- Responsible for business development and sales of products and services worldwide
- Managed contract negotiations and strategic alliances with publishers worldwide
- Responsible for all the operations and technical team development. Created a scalable content delivery platform, analytics tool, mobile applications, social and mobile games, and educational interactive content
- Worked with digital content publishers, media agencies, and educational publishers to help them establish a digital pipeline of product and services
- Managed and grew 2mundos’ team to 65 employees in 2016
Qualcomm Inc., São Paulo, Brazil Feb 2010 – Jul 2011 – QUALCOMM Incorporated designs, develops, manufactures, and markets digital telecommunications products and services.
Senior Manager, Business Development
- Responsible for evaluating third party developers, brands, media companies, ad agencies, WebCos, software providers and other parties as potential publisher partners; sources content from such partners (both in and out of region)
- Managed contract negotiations and strategic alliances/relationships with publisher partners
- Ensured timely execution against partner deliverables by effectively coordinating inputs from multiple groups including Sales, Product Management, Marketing, Legal, Finance, Operations and Research teams
- Evangelized Qualcomm technology and its publisher ecosystem to the mobile community through business development and promotional activities; demonstrating thought leadership in the mobile Internet and application space
- Tracked and managed key initiatives with publisher partners to accelerate the pace of developing Qualcomm’s partner ecosystem
- Established best practices for Qualcomm’s ecosystem strategic partner/opportunity assessments, technology evaluations and business plans
- Manage content catalog and categories using weekly sales metrics;
- Worked with publishers to create/implement marketing campaigns and new business development opportunities
- Closed 68 partnerships throughout the region, bringing over 1000+ apps to the Qualcomm ecosystem
EA Mobile, Los Angeles, USA – São Paulo, Brazil Jun 2006 – Feb 2010 – Electronic Arts Inc. is a leading global interactive entertainment software company. EA develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, wireless devices and the Internet.
Head of Sales and Business Development – LATAM
- Transferred from EA US to Brazil to start the mobile operations in LATAM for EA Mobile
- Manage all sales accounts, business development, and customer sales process for EA Mobile in LATAM
- Responsible for gathering market data, providing consistent guidance of product forecasts, strategic planning, and best practices
- Create and deliver professional proposals for major sales and marketing channel expenditures
- Organize, attend and lead customer meetings/presentations at EA exclusive events and other industry events
- Developed and implemented all the marketing and sales accounts for EA mobile in the region
- Improved EA mobile market share from less than 1% to 22% after 3 years of operation. Achieved over 100% of revenue growth year over year since 2006
- Developed and implemented local submission, distribution and marketing programs to provide solid and consistent operation, and brand awareness for the division
- Introduced, implemented, and successfully launched key brands in the region such as FIFA, The Simpsons, NBA, Tiger Woods, Harry Potter, and various Hasbro titles in the mobile space
- Developed and implemented new business and marketing models to better support EA’s global strategic goal
- Implemented major technical integrations and successful marketing campaigns across mobile/online/console platforms
- Developed and augmented the EA local team to 30 employees in 3 years
Hands-On Mobile, San Diego, CA
Hands-On Mobile, formerly MFORMA, is a global publisher and distributor of mobile entertainment products in 40 countries, provides interactive mobile entertainment content to 150 of the world’s leading wireless operators.
LATAM Channel Manager 2004 – 2006
Managed sales, marketing, deployment, and post production coordination of porting, integration, and localization of mobile applications for the Latin America market. Developed and implemented product strategy, marketing, and distribution for mobile applications into key markets in LATAM. Countries of operation include Brazil, Mexico, Venezuela, Argentina, Chile, Dominican Republic, Puerto Rico, Ecuador, Panama, and Peru.
Systems Engineer 2004
Performed support for SuSE, Debian, Redhat, and Windows operating systems. Install/configure linux cluster network in conjunction with WinNT and Win2000 Servers with Active Directory. Skilled in Apache, Apache-SSL, ssh, telnet, FTP, CVS, and smtp. IT support for the entire U.S/Europe operations and company/branches. Support of ATT mobile platform.
EDUCATION:
San Diego State University, San Diego, CA
Bachelor of Science in Computer Engineering (2003)